This module focuses on fundamentals of business and digital marketing in the online space. Principles of business, management, and strategy, as well as how to apply them in the context of digital marketing or any other business will be discussed.

This module focuses on how to build a branded sales funnel. Attention will be placed on producing a funnel that effectively converts prospects into customers. Additional topics to be covered include creating a compelling brand identity, designing landing pages to capture leads, crafting persuasive email campaigns, and creating high-converting sales pages.

This module focuses on the principles and best practices of email marketing. Students will learn how to create effective, engaging email campaigns designed to convert subscribers. Topics such as email design, list segmentation, automation, personalization, and analytics, and development of practical skills through hands-on projects and case studies will be discussed.

This module is focused on the development and implementation of a strong brand strategy for your new business. The fundamentals of branding: how to create a unique brand identity, develop a brand voice and personality, and build a strong brand reputation will be covered. Strategies for brand positioning, messaging, differentiation, and learning how to communicate the brand effectively across different channels and touch points will be explored.

This module is designed to introduce participants to a multitude of tools and technologies that can help businesses operate more efficiently and effectively. Several business tools will be introduced and discussed, including project management software, customer relationship management (CRM) systems, financial management software, and marketing automation platforms.

This module focuses on developing and executing a comprehensive content strategy. Fundamental skills like how to define their target audience, create compelling content that resonates with them, and distribute that content across different channels and platforms will be covered. Participants will also explore strategies for measuring the effectiveness of their content and optimize their strategy with analytics.

This module teaches participants how to create and optimize blog content that ranks well in search engines and increases traffic to their website. They will explore topics such as keyword research, on-page optimization, link building, and content promotion.

This module is designed to teach participants how to leverage different social media platforms to effectively market their business. They will learn how to create engaging content for platforms such as Facebook, Instagram, Pinterest, TikTok, and YouTube. They will also explore strategies for building a following, increasing engagement, and driving traffic to their website

This course also offers a free supportive community where students can connect with each other and receive additional support and guidance from instructors and peers, including 6 figure earners! The community provides a space for students to ask questions, share progress, and collaborate with others who are also taking the course. Instructors and mentors are available to provide feedback, answer questions, and offer additional resources and guidance.